In the space of one month, our conversion rates have already gone up 15%. Not only that, but sales of our two key service packages jumped 40% after we put the Symantec seal on our site. We’ve been absolutely thrilled with the results we’ve seen so far.
Matthew Swyers
Founder and General Counsel, The Trademark Company
When Swyers and his team began searching for a solution to build trust in The Trademark Company Web site, they didn’t have to look far. “We immediately turned to the number one source of trust on the Internet, which is Symantec,” says Swyers. “The Symantec name is widely recognised and has a strong reputation for online safety. By using the Symantec Trust™ Seal, we can take advantage of the power of the Symantec brand and give our site a lot of credibility.”
Industry
- Trademark research and legal services
Challenge
- Instill trust in Internet-based law firm Web site and build client confidence
- Provide clear, immediate signal that company is legitimate
- Reduce trust-related questions and concerns from potential clients
Solution
- Symantec Safe Site - strong brand name recognition and protection from malware
Results
- Boosted sales of key service packages by 40% and increased conversion rates by 15%
- Eliminated all email enquiries from potential clients about legitimacy of business
- Dramatically expanded business, growing to become one of the top three trademark firms in the country
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