Increase Web Site Traffic

People make snap decisions when they browse the Web. They look for the familiar and the trusted. To maximise traffic to your Web site, you need to quickly establish credibility and stand out from the rest by displaying the Symantec™ Safe Site.

In search results, make it easy for visitors to choose your link over your competitor's. The seal-in-search* plug-in detects Symantec Safe Site and displays it next to your link in search results. Symantec Safe Site shows the world that your site has been verified by Symantec. Learn more: Symantec Safe Site FAQ. Download the free AVG LinkScanner browser plug-in to see one example of how Symantec Safe Site is displayed in search results.

Growing concerns about fake sites, viruses and identity theft have made consumers reluctant to click links on Web sites they don't know. As a result, small businesses struggle to generate the confidence to buy, click, and sign in online. The Symantec Safe Site provides verification from the most trusted brand on the Internet, giving customers the confidence to click. Learn more: Where to Put Your Seal

Search is one of the most important tools for marketing your small business online. Yet, your Web site could be blacklisted and blocked from display in search results through no fault of your own. Malware is malicious software installed on your computer or Web site by hackers without your consent. Symantec Safe Site includes a daily malware scan to detect malware and alert you with detailed information to respond quickly to the attack. Learn more: Malware FAQ

10 times as many consumers feel trust is more important than cost when doing business online (Symantec Brand Tracking Research, 2008), and they pay 4% more online when they feel their privacy is assured (Carnegie Mellon, Aug 2007). Yet, it can be tough to prove your identity online when you are not a household name. Web site users worldwide extend their trust of Symantec to you when they see a Symantec seal. Learn more: Symantec Safe Site FAQ

Only a Symantec seal is backed by the most trusted security brand on the Internet (Synovate Research, December 2009). On average, the Symantec seal is displayed 650 million times a day on more than 100,000 web sites in 165 countries. In fact, 97 of the 100 largest SSL-using banks in the world, 87% of the largest e-commerce sites in North America and 93% of the Fortune 500 rely on Symantec (including Symantec, its subsidiaries and affiliates) to secure their Web sites.

As the brand trusted by major banks and retailers, the Symantec seal helps build confidence for higher conversions on all types of Web sites. Learn more: Symantec Safe Site Product Details

* Seal-in-Search is enabled through Symantec partnerships with third party technology providers and Web site owners and is enabled on more than 75 million desktops. Symantec is working to make seal-in-search as prevalent as possible but does not guarantee its availability.