5 Ways to Increase Margins

Security is not just about technology, it's also about brand. Before customers log in or give you their account information, they want assurance that you can be trusted. Make your business more competitive and increase profit margins with these five helpful security tips.

If customers log in or make purchases on your site, you need SSL encryption. Before entering sensitive data, Web site visitors look for proof of organisation identity and encryption. How much does your company lose every time a customer who is ready to buy abandons a transaction due to lack of security indicators? Buy SSL Certificates

Many customers need more than the closed padlock that appears with every SSL connection. Over half of Internet users today avoid buying online because they are afraid their financial information might be stolen, and 49% of those who express concern about their information security do not make online purchases at all. More than any other mark, 91% of US online shoppers are familiar with the VeriSign Secured® Seal. See VeriSign seal Research Review (PDF). To make sure you get maximum benefit from this well recognised trust mark, read our Data Sheet on Seal Positioning (PDF)

High profile incidents of fraud and phishing have made Internet users very concerned about identity theft. They are looking for ways to determine the authenticity of the sites they visit. The VeriSign Secured Seal, the most recognised trust mark on the Internet, is provided with the VeriSign® SSL Certificate. To make sure "VeriSign" appears next to your brand name in high-security browsers, choose VeriSign® Secure Site Pro with EV SSL Certificates or Secure Site with EV SSL Certificates

At VeriSign, we make it easy to keep track of your SSL Certificates and reduce the risk of downtime due to expired certificates. When you purchase an SSL Certificate, we automatically create a VeriSign Certificate Centre account for you. Sign in at any time to view order status, renew an expiring certificate or download a backup certificate. With your transaction history securely stored on our system, you can quickly renew SSL Certificates or purchase additional ones.

If your site turns the address bar green in high security browsers and your competitor's site does not, you appear to be more trusted and more legitimate. That’s a competitive advantage in the world of e-commerce. Be the first to use SSL Certificates with Extended Validation so your URL displays in a green address bar next to your name and the trusted VeriSign name in high-security browsers. See VeriSign Customers Using EV. If you are a small business and are looking for additional ways to increase your site profitability, visit the VeriSign Small Business site.