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For businesses with a high profile brand, using Extended Validation SSL is an effective defence against phishing scams. Customers will learn to look for the green bar before entering sensitive information online.
- 83% of consumers want more assurance that their information is secure
- 86% of online shoppers feel more confident about entering personal information on sites using security indicators
- Fear of identity theft resulted in online retailers missing $21 billion in sales in 2008
- (Sources: Synovate/GMI Research, September 2008; Javelin Strategy and Research, March 2009)
Phishing scams and online fraud have created doubt and concern among online shoppers. To regain their trust, site owners need an easy, reliable way to show customers that their transactions are secure and they are who they say they are. Security vendors and Internet browsers have combined forces to establish the Extended Validation standard for SSL Certificates.
When shoppers visit a Web site secured with an Extended Validation SSL Certificate, high-security browsers trigger the address bar to turn green and display the name of the organisation listed in the certificate as well as the certificate’s security vendor. The browser and the security vendor control the display, making it difficult for phishers and counterfeiters to hijack your brand and your customers.
Research shows that over half of Internet users today avoid buying online because they are afraid their financial information might be stolen, and 49% of those who express concern about their information security do not make online purchases at all. 86% of online shoppers report that they would feel more confident about entering personal information on sites using security indicators, such as a trust mark like the VeriSign Secured® Seal (VeriSign seal Research Review (PDF)). Because visitors using high-security browsers will see the name of your Extended Validation SSL provider in the security status bar, it is more important than ever to choose VeriSign, the Web’s most trusted security provider.
The Extended Validation Standard defines the criteria for certificate validation and the method of display. To enable the heightened security features in high-security browsers, a Certificate Authority (CA) must adopt the high-assurance certificate validation standard and pass an audit. The validation criteria requires the CA to authenticate the requester’s domain ownership, organisational identity and employment or authority to request the certificate prior to issuance of the certificate. Buy VeriSign® Secure Site Pro with EV or VeriSign® Secure Site with EV SSL Certificates.
